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Our Brands

Two distinct brands. One uncompromising commitment to quality. Explore SOIKA and DECAOLION — each designed for a different relationship with your skin.

Clean Beauty · Natural Ingredients · Minimal Formulas

SOIKA Clean Beauty

Clean Beauty · Est. 2012

SOIKA

Nature-sourced. Minimally formulated. Completely honest. SOIKA is clean beauty without compromise — every ingredient explained, every claim earned.

Our Philosophy

Pure by Design,
Not by Trend

SOIKA was born in 2012 — before "clean beauty" was a hashtag. Our founder grew up watching her grandmother steep herbs in her kitchen in Jeju, turning simple plants into remedies that actually worked. That memory became a question: why couldn't skincare be that straightforward?

SOIKA formulas contain no synthetic fragrance, no petroleum derivatives, no ambiguous "fragrance" entries. What you see on the label is exactly what is in the bottle — and we'll tell you exactly why each ingredient is there.

We make fewer products than most brands. Intentionally. Each one takes longer to develop and longer to release. But when it launches, it's exactly right.

SOIKA skincare

"Simple enough to trust. Effective enough to matter."

Core Principles

What Clean Really Means

Nothing Synthetic

No synthetic fragrances, no parabens, no PEGs. Every scent, every texture comes from a plant source we can name and trace.

Minimal Formulas

We believe fewer, better ingredients outperform complex formulas padded with fillers. Every SOIKA product contains only what is necessary.

Earth-First Packaging

Refillable glass, biodegradable paper, soy-based inks. Our packaging leaves the smallest possible trace.

Korean Botanicals

Sourced from certified Korean farms — Jeju green tea, Damyang bamboo water, Icheon fermented rice. Local, seasonal, and sustainably harvested.

Key Ingredients

Sourced from Nature's Best

Jeju Green Tea

Jeju Island, Korea

Jeju Green Tea

Rich in EGCG antioxidants that protect against environmental stress and visibly reduce redness over time.

Centella Asiatica

Chungnam, Korea

Centella Asiatica

Clinically shown to strengthen the skin barrier, reduce inflammation, and accelerate wound healing — a true botanical multitasker.

Fermented Bamboo Water

Damyang, Korea

Fermented Bamboo Water

Naturally high in silica and amino acids. The fermentation process multiplies skin-replenishing minerals for deeper, longer-lasting hydration.

Milestones

The SOIKA Journey

2012

Clean Beauty Before It Was Trendy

SOIKA launched with a radical promise: zero synthetic fragrance, zero petroleum derivatives, zero fillers. Three products. Complete transparency on every label.

2015

Jeju Botanical Sourcing

We forged direct relationships with family-run farms on Jeju Island — sourcing green tea, camellia, and centella asiatica at peak harvest for maximum potency.

2018

Certified & Recognized

SOIKA received COSMOS Natural certification and was named one of Korea's Top 10 Clean Beauty brands by Vogue Korea. A milestone that validated what we always believed.

2021

Zero-Waste Packaging

All SOIKA packaging transitioned to 100% recyclable glass and biodegradable paper. Our refill program launched, reducing plastic waste by over 70% in a single year.

2024

SOIKA Today

Carried in 14 countries, trusted by over 200,000 customers worldwide. Still made in small batches. Still every ingredient explained. Still exactly what we promised from day one.

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Need clinical-strength results? DECAOLION brings dermatologist-grade science to your daily routine.